4 Ways Content Marketing Can Boost Brand Awareness
According to a recent study, the internet has become an indispensable part of everyday life, with the average user spending almost seven hours a day. There’s no better medium to...
How Is B2b Digital Marketing Changing?
Marketing trends in 2022 as Artificial Intelligence takes over at B2B marketer are changing in 2022. Marketers in B2B will be focusing on using AI-powered marketing and...
7 Video Optimization Tips For Marketers To Consider
More than half of marketers say video is on the top of the charts for supporting social media marketing objectives. And 93% of companies have acquired customers through a social...
Five signs your digital advertising campaigns are underperforming and what to do about it
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
How to plan and launch a digital advertising campaign
It’s impossible to open your laptop or turn on your phone without being served various forms of digital advertising. From Google Adwords or Facebook retargeting to programmatic,...
6 best practices that will improve your digital marketing strategy
A winning digital marketing strategy can make or break a business. It doesn’t matter how awesome your product or service is, if you can’t market it, nobody will benefit from...
How to turn your team into digital brand ambassadors
Digital brand ambassadors can be a powerful marketing force....
What Is A Sales Lead? (Plus 4 Proven Ways To Attract & Get Them)
We’ve all been sales leads at some point. When we sign up for newsletters, pick up the phone to ask about a service, when we get a random phone call and we didn’t hang up....
How to turn your leads into profitable relationships
What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation;...
A short guide to assessing the ROI of your content marketing
Make sure you’re getting the best return on investment for your content marketing by measuring its performance. Here’s how. ClickZ’s first intelligence report on Digital...
