How to make marketing more magical and powerful
We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...
10 ingredients for a successful content marketing mix
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. Content marketing is a lot like baking. While one ingredient – say...
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today’s marketing technology solutions. Consumer demands are ever-evolving. It’s what makes the role of the marketer...
Google Alerts not working, here are 3 free alternatives
Here are some free alternatives to use as a backup when issues prevent Google Alerts from working properly. Google Alerts is not working, the company advises. An issue has been...
How to find what’s trending: 14 tools for topic inspiration
Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. One of the most effective ways to connect with your...
3 factors marketers should keep in mind for maximum brand impact
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now...
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple...
Time Management Hacks for Marketers
The days seem to be getting longer, but for marketers, there’s no time like the present. With so much to focus on — from changes to Facebook’s privacy rules to updates to...
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers. Magisto...
How paid search marketers can prepare for the 2015 holidays
For paid search marketers the holiday season is already in full swing and competition is going to be tough. Paid search advertising spend for Black Friday began to surge the...
10 tips Marketers can learn from the Travel Industry
Marketing destination travel has become increasingly difficult in recent years. In the past, hospitality brands regularly advertised in newspapers and magazines and on...
5 Attributes the Modern Marketer Must Possess
Marketers, who were once tasked with just building awareness for companies, have evolved into brand ambassadors with a new boss: customers. Scrutiny or success of a campaign is...
a Marketer’s Plea: don’t be afraid to ask for Links
SEOs, content marketers, and online marketers in general have slowly pushed the message that it’s wrong to ask for links. It’s seen as manipulative and unnatural....
Effective Marketers sell to customers on both the product and the brand
I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it. Keeping up with your target market alone is a full-time...