Mistakes to avoid when starting your own business
Starting your own business is an unquestionably worthwhile venture, but it’s never one that you can expect guaranteed success from. We hear a lot of stories about businesses...
5 effective ways to grow your business by planning & hosting events
Corporate events have always been seen as efficient tools that can be used to improve employee loyalty and team spirit, as well as send out the message of your brand to the...
5 effective strategies to grow your manufacturing business
The manufacturing industry is highly volatile. Now that we’re in the middle of a complicated economic situation, growing your business has become even harder than it used to be....
How to monetize a popular blog
Creating a popular blog is no easy feat, but once you have one, you’ll have many options for how to monetize it. Monetization, in case you aren’t familiar, just means you’ll...
Boosting publisher revenue with native ads
Some of us might possibly be aware of native ads or we might not even know if we encountered one on a website that we had visited. To get a clear picture of what native ads are...
10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
Five ways SEO and web design go together
SEO Expert at UENI, Javier Bello discusses how SEO and web design can work together to create a successful business and attract more visitors to your site. Do you consider SEO and...
4 tips for better display advertising during COVID-19
Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies...
The impact of native advertising across the consumer journey
Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. When native advertising appeared on the scene in 2011, it...
How to strategically generate search engine traffic
Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. It’s easy for a newcomer to the world of search...
The benefits of B2B marketing automation platforms: What you need to know
Thinking about adopting a B2B Marketing Automation Platform? Here’s what you can expect to gain. The proliferation of digital channels and devices has made it difficult for...
5 must-adopt marketing skills
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. The marketing industry is continually evolving. Consumer expectations...
How to start and market your own transportation & logistics franchise
Logistics is one of those industries that, in spite of temporary setbacks, are never going to go away. One would assume that in the contemporary business environment, with so much...
The future of digital display advertising
Technology revolutionises how businesses engage with consumers online. Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital...
Get creative with native throughout the customer journey
Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year,...