5 ways to use leftover marketing budget right now
End of year tactics that can push you closer to your goal This time last year, your team probably sat down to determine your marketing budget for 2019. And now that the year is...
Business news publishers are investing in brand content studios to attract more B2B clients
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal...
How to turn creative hobbies into online business to earn money
A lot of people wish they could make extra money online. There are literally hundreds of gurus on the internet who try to sell their courses on how to work from home or start a...
Content tip that helps you get more links
I’ve experienced extraordinary success with several content and link campaigns that employed a minor change to the content. I discovered this effect by accident many years ago....
5 ways to grow ABM performance by moving beyond your basic persona framework
It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. In an article from a...
What is RTB advertising platform?
It was recorded that right from the start of this year more than 20% growth was came through this area. This analysis was done on American market and regions like Asia and Europe...
6 things you should know about SEO trends in 2019
The art of SEO is in exercising the right strategies to rank on search results. Without a proper strategy, you can’t take on the best in business. Moreover, there is also the...
12 creative ways to repurpose a successful marketing campaign
Marketing campaigns require extensive preparation and guided execution. Not only does the process involve brainstorming and innovative content creation, but it also entails...
5 secrets of professional SEO article writers
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though:...
10 influencer marketing trends to keep your eye on
The key is to success is to integrate influencers into your marketing team. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity...
How to create a marketing plan
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your...
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. As we close out 2018, most of us...
How to Build a Marketing-Driven Company Culture
Photo by rawpixel.com from Pexels What role does marketing play in your company culture? Generally speaking, marketing is important for two reasons. First, companies need to make...
How hashtags can supercharge small business marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more...
3 factors marketers should keep in mind for maximum brand impact
These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers—especially because with social media, companies of all sizes can now...