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The impact of digital transformation on the martech industry
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector. The Drum together with Stein IAS has been honouring the individuals who are...
The invaluable role of automation in digital marketing that guarantees success
Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how...
Three ways to invent and improve automated content
Depending on whether they’re in the awareness, education or action phase, different customers need different content. Here are three tips for automating it. It’s worth...
Marketing automation: the myths and the magic
The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. When marketing campaigns are...
5 ways to optimize customer loyalty in a changing landscape
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers’ devotion and fortify long-term...
Traveling at the speed of culture: can marketing automation keep up?
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer...