4 most ROI-generating ad formats
We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
4 marketing strategies that can increase the effectiveness of your email opt-in forms
Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If...
4 marketing strategies that can increase the effectiveness of your email opt-in forms
Creating and displaying opt-in forms might not deliver instant results. If your results are less than what you expect, consider increasing your marketing efforts to drive more...
More Call Centers are Using Social Media for Customer Service – And It’s Working
*This post was guest-authored by Ryan Gould from Elevation Marketing* Instead of assigning social media to a separate department, many call centers are employing social media as...
What makes a great digital marketing and analytics shop
As a consultant, I’m frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two defining characteristics....
5 digital marketing trends your business needs to try
In order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. We are a society tearing...
3 things you should do for every sales campaign
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world,...
7 pieces of information necessary for any marketing strategy
Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a...
How to brainstorm great content for your marketing plan
Smart content creation is a way of choosing what material has the best chance of getting into the minds of your prospects and that provides enough value to make them want to take...
3 secrets to adding direct mail to your online sales funnel
If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers,...
5 steps to creating a killer marketing strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that...
4 things companies get wrong when hiring content marketers
Content marketing has quickly become an essential part of the overall marketing strategy for many of today’s most successful brands. Eight-four percent of top-performing...
Top marketing trends for small businesses
Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant...
How to craft your social media marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...
How to turn your leads into profitable relationships
What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation;...