How to find what’s trending: 14 tools for topic inspiration
Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. One of the most effective ways to connect with your...
Business news publishers are investing in brand content studios to attract more B2B clients
More so-called trade publications and business publishers are investing in branded content studios of their own, and they say their audiences and data insights make them ideal...
Uncommon blogging tactics are highly effective, new study shows
A recent study on blogging in 2018 shows that the least common blogging tactics are most likely to be successful. Orbit Media Studio surveyed 1000+ bloggers and published the...
Outdoor advertising braced for its programmatic moment
Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains a work in progress for the sector,...
Improving revenue with programmatic advertising
PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the...
Why programmatic provides a better digital marketing landscape
It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and...
Video is the holy grail of influencer marketing
It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with...
The ever-changing face of advertising
We see the recommended content/pages on our social media news feeds, which look like a part of the editorial flow of the page. This is an example of new-age native ads,...
4 trends that will set the pace in programmatic advertising for 2018
In 2017, we witnessed several groundbreaking innovations that would continue to affect and influence the work of digital marketers in Programmatic advertising in the nearest...
How programmatic advertising helps to target the right audience
Even though you have the best of advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place. There is a growing need,...
The five facets of media
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental. I recently overheard a...
How to use display advertising for customer acquisition
Retailers using display advertising purely for branding purposes are making a mistake. Display provides an opportunity to engage in direct response advertising—that is, to get a...
A better media is possible
Trust in tatters. Business model busted. And journalism under attack from all sides. So why does Vanessa Baird think that the news media has a bright future? For the past few...
The digital transformation of advertising, from print to mobile devices
Adweek’s Josh Sternberg talked with TechRepublic about the shift from print to digital advertisements, and the introduction of automation and algorithms in the ad buying...
The clock is ticking for brands to ‘go native’
For a direction that the industry is inextricably headed towards, the level of confusion around what native advertising is remains a persistent concern. For the record, it is...