Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
Tuning in to digital audio advertising
I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
7 SEO tricks to boost your website ranking and traffic!
Search engine optimization (SEO) has become a huge priority for marketers over the past few years. Doing SEO is very important for achieving higher search engine rankings. By...
6 things you should know about SEO trends in 2019
The art of SEO is in exercising the right strategies to rank on search results. Without a proper strategy, you can’t take on the best in business. Moreover, there is also the...
In 2020, native advertising will be more programmatic and mobile – but less social
A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native advertising will be more...
Why nothing matters more than your email’s subject line
Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. For nearly a decade, pundits have been...
5 native advertising trends that will double your brand sales in 2018
Native advertising has been in the headlines for quite some time now. Trends keep changing as technology evolves. A native advertisement is an advertising format that is...
Will 2020 be the year when programmatic grows up?
The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to...
7 fundamentals of mobile programmatic advertising
Mobile Programmatic advertising is growing because mobile content consumption is growing. What do marketers need to do differently when it comes to the best outcomes from their...
A beginner’s guide to display advertising
If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most...
The mobile marketing checklist you need for 2018
In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a...
Writing for a mobile audience: 4 things to remember
If you are writing content, you may think that issues related to mobile devices are not something you should be concerned with. Readers using small screens interact with the...
The pros, cons and politics of hybrid mobile apps
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration...
How to market your mobile site or app without spending a fortune on ads
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to...