What will 2020 bring for digital advertising?
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
Here’s why it is important to have a cohesive mobile customer experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to...
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise...
What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. I am surprised by the number of mobile...
5 reasons your mobile app needs video integration
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. Mobile apps have the power to do many things,...
Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4...
Mobile audiences are your future
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That...
What will drive mobile advertising forward: tips, trends, and regulations
Do you think all digital advertising is the same and mobile ads are just resized to smaller resolutions? This article will show you that mobile advertising is turning into a new...
Programmatic…Native…Mobile: Connecting The Dots
Adotas recently caught up with Robert Wildner, Glispa Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising...
What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them. In my last column, “10 Mobile...
Six things you should be measuring on your app
When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social platforms like Facebook,...
Six ways to improve value and trust for your brand’s website
A brand’s vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to...
4 mobile marketing lessons that big brands can learn from startups
Every brand would like to believe that under its corporate exterior beats the heart of a startup. And yet the difference between the two becomes vividly clear when working with...
4 critical things every business must know about Mobile Marketing
In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing....