12 April 2019
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to...
7 February 2019
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise...
5 April 2018
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. I am surprised by the number of mobile...
22 March 2018
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. Mobile apps have the power to do many things,...
22 February 2018
E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4...
22 January 2018
In December 2017, 56.74 percent of internet traffic came from mobile devices (including tablets) compared to 43.26 percent on desktops according to data from Statcounter. That...
5 September 2017
Do you think all digital advertising is the same and mobile ads are just resized to smaller resolutions? This article will show you that mobile advertising is turning into a new...
3 April 2017
Adotas recently caught up with Robert Wildner, Glispa Group’s VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising...
6 October 2016
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them. In my last column, “10 Mobile...
24 February 2016
When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social platforms like Facebook,...
13 January 2016
A brand’s vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to...
1 September 2015
Every brand would like to believe that under its corporate exterior beats the heart of a startup. And yet the difference between the two becomes vividly clear when working with...
5 June 2015
In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing....
