12 April 2019
The way customers are accessing content is continually changing and brands need to engage with users on their terms. In the hyper-connected world we live in, it’s bewildering to see instances where brands activate...
7 February 2019
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise you – women love mobile games. A...
5 April 2018
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. I am surprised by the number of mobile marketers who don’t use deep...
22 March 2018
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. Mobile apps have the power to do many things, and you’ll need to make choices...
22 February 2018
E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the...
