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Tag : pay per click

HomePosts Tagged "pay per click"
ppc-keywords

What are keywords & how they work in PPC

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, you’ll never be...
ppc-seo

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different...