How Is B2b Digital Marketing Changing?
Marketing trends in 2022 as Artificial Intelligence takes over at B2B marketer are changing in 2022. Marketers in B2B will be focusing on using AI-powered marketing and...
7 Video Optimization Tips For Marketers To Consider
More than half of marketers say video is on the top of the charts for supporting social media marketing objectives. And 93% of companies have acquired customers through a social...
Google’s John Mueller Q&A: 4 SEO questions answered
Four common questions about technical SEO issues are answered by Google’s John Mueller Google’s John Mueller answers four rapid fire questions about common technical SEO...
Does URL length affect SEO?
Does URL length affect SEO? Shorter URLs may look nicer, but is there any benefit to search rankings? Google’s John Mueller answers. Does Google prefer shorter URLs over...
How to find what’s trending: 14 tools for topic inspiration
Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns. One of the most effective ways to connect with your...
4 key elements every digital marketing strategy needs
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
How to turn creative hobbies into online business to earn money
A lot of people wish they could make extra money online. There are literally hundreds of gurus on the internet who try to sell their courses on how to work from home or start a...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
Which social media channels will best benefit your business
Every business today needs to be on active social media. There are a lot of different social media channels available, and you might be wondering which is best. While any company...
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Marketing is a...
How should digital ad effectiveness be measured?
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This...
5 things you should know about the new age of video marketing
Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from...
Could the future of content marketing be more content, not less?
Less is more. Quality, not quantity. You’ve heard it before. Both of these are used to define content strategies. You’ve had it drilled into your head that it is more...
4 ways to get your blog moving with video
NEWSFLASH: Video is not going anywhere. Okay, so maybe that’s not a newsflash. Video is just getting bigger, particularly in how it impacts your business. Whether you choose...
