The 2 new factors you should be optimizing in PPC
As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else who has access to the same automation tools. Everyone can now...
10 top digital marketing trends to watch through 2021
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were...
PPC automation, human input & follow through = secret sauce
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. Automation in search engine marketing...
6 creative ways to use website traffic estimators in seo
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Estimated website...
Customer personas can transform seo, ppc and content marketing
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user,...
Digital marketing tactics for your business
Digital marketing is the new age of advertising. Using it well, it can be a golden staff of hope for your business, turning strangers into customers and clicks into cash. Here are...
10 reasons why marketers use data to make budgeting decisions
Budgeting is a crucial part of any marketing strategy. A quick look at 10 ways that enable you to use data for crafting profitable marketing plans. Creating a marketing strategy...
10 signs it’s time to update your digital marketing strategy
Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs...
A 2-Step solution to battle brand squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
What are keywords & how they work in PPC
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...
10 tips on how to improve your social media
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media...
Six tips for B2B paid search success
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work,...
How to prequalify traffic with PPC ads & increase ROI
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...