Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
What are keywords & how they work in PPC
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to...
10 tips on how to improve your social media
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media...
Six tips for B2B paid search success
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work,...
How to prequalify traffic with PPC ads & increase ROI
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
7 compelling reasons to secure a digital marketing certification
This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s...
How to boost your PPC profit this holiday season
The holiday season is officially upon us. If you haven’t already planned your holiday strategy, now is the time! Don’t fret, we’ve got you covered. This article will walk...
How should PPC and SEO work together to gain visibility?
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle,...
Why PPC and SEO need to work together
Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any...
12 social media audit secrets you need to know
A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...
8 reasons why you should hire a digital marketing consultant for your small business
How confident are you in your web marketing skills? Do you have a designated expert on hand to ensure you’re up on the latest digital marketing trends and that your web presence...
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. Audiences are the dotted lines that have the...
5 tips to make PPC advertising work for your business
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a...
Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons. Programmatic is not just for...