18 July 2019
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even last year, needs to be different today...
3 May 2019
Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, you’ll never be...
27 March 2019
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media is the ever-changing landscape and trends...
14 March 2019
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you...
6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
