6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
11 January 2019
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your...
15 November 2018
Ensure you’re giving readers what they want to keep them coming back for more Never Heard Of It? That’s Native Advertising Doing Its Job Native ads are paid ads which blend in with the editorial flow on any site you...
1 November 2018
Improvise your digital marketing strategy by including these trends, and you’re prepared for any marketing challenge 2019 throws at you There are only a few months to go before we hit 2019 — the perfect time to...
15 October 2018
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. Today, according to Statista, some 22 percent of the world’s population is on...
