24 June 2019
When it comes to marketing, regardless of whether it’s digital or traditional, the main goal is to maximize the return on your business investment, especially when you are a small business. Understanding ROI in your...
25 April 2019
Content is the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert into paying – or otherwise monetized...
19 April 2019
Marketing campaigns require extensive preparation and guided execution. Not only does the process involve brainstorming and innovative content creation, but it also entails tailoring the idea to the specific audience...
6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
11 January 2019
Content key performance indicators (KPIs): they will make or break your content marketing efforts. Why? Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your...
