4 key elements every digital marketing strategy needs
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
Traditional marketing vs digital marketing
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
Why your website isn’t getting you the sales you need
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business...
What Is A Sales Lead? (Plus 4 Proven Ways To Attract & Get Them)
We’ve all been sales leads at some point. When we sign up for newsletters, pick up the phone to ask about a service, when we get a random phone call and we didn’t hang up....
14 Persuasive Sales Words and Phrases Every Sales Rep Should Use
Subtle cues can suggest authenticity or reveal deceit. The language we use in communicating with customers and prospects impacts our ability to excite them about the topic at hand...
21 Killer Out-Of-The-Box Sales Tips to End Deal Drought
To navigate the world of sales, you’ve got to be flexible. Time-tested techniques aren’t so tested anymore when the person applying them doesn’t account for the context. And...
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to...
5 Marketing Tactics to Increase B2B Sales
Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
B2B Sales: Everything You Need to Know
Business-to-business (B2B) sales are entirely different to consumer sales. Typically, the whole process is more complex. Sales reps need to deal with a head of a department or...
3 Sales Mistakes Closers Never Make
Salespeople need to be masters at creating buying moments for their customers. To get the deal, you gotta work on the deal. Besides, customers buy when they’re ready to buy, not...
3 things you should do for every sales campaign
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world,...
Learn the human approach to B2B selling
Being good at selling plays a crucial part in your company’s growth, but getting rejected and shut down isn’t always easy. But, what if you changed your approach? What...
3 ways messaging will transform marketing
Messaging is about to transform marketing — but maybe not in the ways you expect. In a culture obsessed with technology, messaging apps are poised to take marketing back to...
How to turn your leads into profitable relationships
What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation;...
3 major sales mistakes you must avoid
Your persistence comes off as nagging The fix: End each call with a question that continues the conversation, such as, “What’s the best time to call you back and get you...