27 March 2018
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business...
2 January 2018
We’ve all been sales leads at some point. When we sign up for newsletters, pick up the phone to ask about a service, when we get a random phone call and we didn’t hang up....
26 December 2017
Subtle cues can suggest authenticity or reveal deceit. The language we use in communicating with customers and prospects impacts our ability to excite them about the topic at hand...
13 December 2017
To navigate the world of sales, you’ve got to be flexible. Time-tested techniques aren’t so tested anymore when the person applying them doesn’t account for the context. And...
5 December 2017
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to...
28 November 2017
Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
21 November 2017
Business-to-business (B2B) sales are entirely different to consumer sales. Typically, the whole process is more complex. Sales reps need to deal with a head of a department or...
16 November 2017
Salespeople need to be masters at creating buying moments for their customers. To get the deal, you gotta work on the deal. Besides, customers buy when they’re ready to buy, not...
7 July 2017
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world,...
18 May 2017
Being good at selling plays a crucial part in your company’s growth, but getting rejected and shut down isn’t always easy. But, what if you changed your approach? What...
6 June 2016
Messaging is about to transform marketing — but maybe not in the ways you expect. In a culture obsessed with technology, messaging apps are poised to take marketing back to...
23 February 2016
What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation;...
25 January 2016
Your persistence comes off as nagging The fix: End each call with a question that continues the conversation, such as, “What’s the best time to call you back and get you...
28 December 2015
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are...
20 October 2015
I have a law degree, Masters of Business Administration and an economics undergraduate degree. But none of this formal education taught me how to generate demand and have a...