29 April 2022
A digital presence is no longer a novelty: it’s a necessity. Traditional marketing methods are no longer the only way to consumers’ hearts (and pockets). If your business...
7 February 2022
Today, marketing can be thought of as almost equal parts art and science. The reason behind much of this is the increasing growth and importance of marketing technology software...
31 January 2022
Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. Leaders put in charge of a digital...
17 December 2021
Learn how to focus your digital marketing efforts and improve KPI tracking and communications for the year ahead. Feel like you can never generate enough leads or track the right...
20 September 2021
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
6 September 2021
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
27 March 2018
A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business...
2 January 2018
We’ve all been sales leads at some point. When we sign up for newsletters, pick up the phone to ask about a service, when we get a random phone call and we didn’t hang up....
26 December 2017
Subtle cues can suggest authenticity or reveal deceit. The language we use in communicating with customers and prospects impacts our ability to excite them about the topic at hand...
13 December 2017
To navigate the world of sales, you’ve got to be flexible. Time-tested techniques aren’t so tested anymore when the person applying them doesn’t account for the context. And...
5 December 2017
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to...
28 November 2017
Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they...
21 November 2017
Business-to-business (B2B) sales are entirely different to consumer sales. Typically, the whole process is more complex. Sales reps need to deal with a head of a department or...
16 November 2017
Salespeople need to be masters at creating buying moments for their customers. To get the deal, you gotta work on the deal. Besides, customers buy when they’re ready to buy, not...
7 July 2017
You can have the best sales piece in the world, but if it’s missing one critical ingredient, it’s guaranteed to fail. You can have the best sales piece in the world,...
