How hashtags can supercharge small business marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more...
Small business marketing tips that are often overlooked
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow....
What is the difference between advertising and marketing?
The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a...
Top marketing trends for small businesses
Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant...
Why I emailed a Dog
As any small business owner will tell you, acquiring new customers is not easy. In order to get a prospect’s attention, you really need to think outside the box of...
5 things small business owners should know about #SEO friendly web design
As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web...
4 key SEO tactics for every small business
SEO management is often viewed as a confusing, difficult, and sometimes tedious undertaking by many small business owners. The very essence of SEO is constantly morphing and...