2 November 2018
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But to use hashtags effectively, you must do more than just plug them into your tweets on...
25 June 2018
Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow. More important than ever, a small...
11 April 2018
The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and one part of marketing....
16 May 2016
Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant trends at the right time to not only...
19 October 2015
As any small business owner will tell you, acquiring new customers is not easy. In order to get a prospect’s attention, you really need to think outside the box of common sense. There are many different marketing...
