The cheatsheet to maximizing your email marketing ROI in 2019
When it comes to marketing, regardless of whether it’s digital or traditional, the main goal is to maximize the return on your business investment, especially when you are a...
Which social media channels will best benefit your business
Every business today needs to be on active social media. There are a lot of different social media channels available, and you might be wondering which is best. While any company...
Digital advertising continues to dominate marketing budgets
By 2022, 87 per cent of total marketing budgets will be going to digital APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social...
Social media marketing: The rise of managed service providers
One of the most significant developments in advertising over recent years has been the shift from traditional print and display ads to more agile digital marketing...
Social media marketing is a lot tougher with trust in social media plunging
Raise your hand if you have ever read a privacy policy. In the past year, research has revealed the negative health effects of social media and its negative impact on our...
Social media in 2018: Time to grow up or get out
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. It’s always tempting to see the present...
How to respond when customers get sour on social media
Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media. In today’s “always on” digital landscape, responsiveness is the name...
How well do you understand your marketing and advertising technology stack? Not well enough
Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no surprise to anyone working in...
5 digital marketing trends your business needs to try
In order for your business to keep growing in the digital marketplace, you’ve got to develop a marketing strategy that keeps up with the technology. We are a society tearing...
The epic rise of SEO: How, why & where to invest
Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. SEO Is the Core of Brand Development,...
Six social media advertising ideas to make you look like a big deal
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock...
Social media marketing mistakes you should avoid
There are many ways marketers can use social media, and we often see a lot of great examples of social media marketing from products or national brands and local businesses that...
Why marketing is not the job for the lazy
Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook,...
Social media marketing podcasts you should know
A recent article on 15 Search Podcasts led to a lot of suggestions and questions around the availability of good digital marketing podcasts in general. So, as a follow-up, I’ve...
3 ways messaging will transform marketing
Messaging is about to transform marketing — but maybe not in the ways you expect. In a culture obsessed with technology, messaging apps are poised to take marketing back to...