6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
30 January 2019
From home furniture, shoes, medicines, to day-to-day groceries, almost everything can be purchased online. The internet has completely modernized the way consumers make purchases. The D2C (direct-to-customer) business...
25 January 2019
You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You carefully placed images, video, and text...
26 October 2018
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously. Bad writing is full of “noise”; it contains complicated words and ideas, and...
28 September 2018
Every business has a blog these days, so it requires effort to stand out from the crowd and convert readers into leads. You can publish compelling content that attracts traffic to your website, but if your blog...
