10 reasons why SEO is crucial for any small business
Many small business owners feel that search engine optimisation (SEO) is only for big brands. However, SEO is an important element to keep every size and type of business afloat...
How to prequalify traffic with PPC ads & increase ROI
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
How to make your startup stand out with a customized e-commerce solution?
From home furniture, shoes, medicines, to day-to-day groceries, almost everything can be purchased online. The internet has completely modernized the way consumers make purchases....
Creating content that performs in search & social
You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You...
5 content writing tips: How to get to the point clearer & faster
Nothing is worse than bad writing. It’s recognizable within the first few sentences – either consciously or subconsciously. Bad writing is full of “noise”; it contains...
4 ways to turn your blog or website into revenue
Every business has a blog these days, so it requires effort to stand out from the crowd and convert readers into leads. You can publish compelling content that attracts traffic...
4 trends that will set the pace in programmatic advertising for 2018
In 2017, we witnessed several groundbreaking innovations that would continue to affect and influence the work of digital marketers in Programmatic advertising in the nearest...
How to optimize clients acquisition in e-commerce
The customer acquisition process plays the most crucial role in growing your business. With the availability of multiple options, choosing the right and most sustainable...
What type of content is most effective for attracting website traffic? [POLL]
Content is essential for SEO. It is – and will continue to be – one of the most important organic search ranking factors. Now that we’re in the age of content explosion,...
Why content marketing is a fool-proof SEO strategy today
The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that...
Digital is the brave new ‘health care’ advertising world
I was fascinated as I watched Facebook CEO Mark Zuckerberg’s testimony in April before a committee in the U.S. Senate where he explained how Facebook makes $11 million per...
Remarketing: Why you should focus on it instead of only driving new traffic
There are dozens of techniques how to gain online viewers and turn them into customers. One of which is driving traffic, such as utilizing SEO, writing irresistible headlines,...
4 marketing strategies that can increase the effectiveness of your email opt-in forms
Creating and displaying opt-in forms might not deliver instant results. If your results are less than what you expect, consider increasing your marketing efforts to drive more...
The digital transformation of advertising, from print to mobile devices
Adweek’s Josh Sternberg talked with TechRepublic about the shift from print to digital advertisements, and the introduction of automation and algorithms in the ad buying...
How to promote your content through email outreach
If you’re a content creator you know that it’s a noisy world out there and that you need to spend at least an equal amount of time promoting your content and getting it out...