5 pros and cons of self-serve advertising platforms
The digital marketing landscape is quickly changing. More and more, digital marketing services firms are switching to self-serve advertising platforms (like Google AdWords) to...
How a good digital marketing strategy can help you expand your business
The first thing you ought to know is that it can. From here on, we’re going to work under the assumption that you understand that there are benefits. If you are new in this...
How digital marketing and advertising can help grow your ecommerce business
Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd. Online shopping has been a growing industry for two decades now, and the...
What is the best title tag length for SEO?
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related Google’s John Mueller answered a question in a...
Fresh content as a google ranking factor: what you need to know
Does Google consider content freshness as a ranking factor as it compares your content against others to find the best answer for searchers? Fresh content helps you rank better in...
10 ingredients for a successful content marketing mix
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success. Content marketing is a lot like baking. While one ingredient – say...
Google’s John Mueller Q&A: 4 SEO questions answered
Four common questions about technical SEO issues are answered by Google’s John Mueller Google’s John Mueller answers four rapid fire questions about common technical SEO...
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today’s marketing technology solutions. Consumer demands are ever-evolving. It’s what makes the role of the marketer...
10 blogging tips to capture the right audience (and keep them)
It’s time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan. Got a solid blogging strategy? I’m here to...
Click depth: is it a google ranking factor?
What is click depth and can it help you rank higher in Google search results? Learn why some think click depth is a ranking factor here. Website size can vary from a few pages to...
Three organic search opportunities for your local business
Local marketing is a huge topic and there’s a lot to do here but one fundamental task to start working on first is building your organic search presence Local marketing has...
Five signs your digital advertising campaigns are underperforming and what to do about it
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
4 key elements every digital marketing strategy needs
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
6 SEO pricing factors where your ignorance can be deadly
You may have noticed that I write quite a bit about SEO pricing and how clients can better understand the value (and expectations) of any web marketing campaign they engage in. I...
How to choose the best website domain name
So you’ve decided you want to start a website or a blog. That’s awesome! Maybe you’ll be the next Amazon, Search Engine Journal, or Neil Patel. Whatever your idea is, you...