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Verified Audience filters for better results at MOAT Analytics

When creating a Verified Audience campaign, try enabling available filters. These filters are powerful tools against non-human traffic, and show good results < 5% IVT at MOAT Analytics.

Here is the list of filters for Verified Audience, which ensure better results at Moat Analytics:

  • Exclude known malicious bots
  • Exclude datacenter IPs
  • Exclude anonymizing VPN services
  • Exclude public proxies
  • Exclude web proxies
  • Exclude TOR exit nodes
  • Enable UltraShield Viewability Firewall
  • Enable Forensiq Risk Score – Non Suspect