If you work in a business (and who doesn’t!) you have customers—current, past, and potential. But how do you keep track of those customers? An old-fashioned rolodex won’t cut it anymore; you need access to information no matter where you are, and you need to learn as much as you can about your customers and their needs and preferences, too. To do that, you need a customer relationship management, or CRM, software system.
One of the things that makes a CRM so unique is that it’s applicable across different divisions of your company. Marketing can use it, customer service can use it, accounts can use it. And any good CRM software worth its price can grow as your business grows, too. Finally, the best CRM systems are available wherever you are, because they’re cloud-based: You can easily access what you want while on the road and from any smart device.
Ready to learn more about CRM? Check out this graphic.