在 Pinterest 上做广告
Why Choose Pinterest Ads
On Pinterest, people feel safe exploring new ideas and trying new things. They’re looking for inspiration, and they’re looking for you.
Forget vanity metrics. The people on Pinterest want to try your ideas or shop at your store. It’s a deeper, more meaningful kind of engagement than you’ll find on other platforms. Get in front of the 445 million people using Pinterest every month, and find your best audience.
How to Get Started with Pinterest Ads
RapidHits PPC experts will build, test, measure, and optimize your advertising campaigns
to deliver consistent results for you month over month. Scale up your ad spend
as you grow your business and measure your ROI in real-time.
Submit a New Order
Add to the cart and submit your order for review.
Wait for the Approval
Our team will review your order within 24 hours.
Subscribe and Activate
Pay the order and activate the PPC campaign.
Pinterest Ads Targeting Options
countries, states or cities.
Reach customers who are likely to be
within a particular age range.
Target specific gender and receive
only male or female visitors.
domain names and sources only.
Target mobile, tablet, desktop,
and more devices.
Available Advertising Formats
推广 Pin 活动
视频 Pin 图活动
Upgrade Your PPC
Elevate your pay-per-click campaign result with our additional services.
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Frequently Asked Questions
Before promoting your Pins, make sure they meet these requirements:
- Saved to your business profile
- Saved to public boards
- Have destination URLs
- Don’t have link shorteners in the destination URL or description
- Aren’t third-party videos or GIFs
We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins that exceed a 2:4.2 width-height ratio will be truncated in people's feeds. That means people will only see part of your Pin rather than the whole thing.
Yes, you can. Use Pinterest Business Access to give account privileges to others working on your brand. You can pick from a wide range of roles and permissions, and it’s easy to edit people’s access over time.
Brands with blue checkmarks on their profile belong to the Verified Merchant Program. Verified Merchants are vetted by the Pinterest team and get access to special shopping features. You’ll need an active catalog and a functioning Pinterest tag to join the program. You’ll also need to meet our merchant guidelines.
One word: Catalogs! Catalogs allows you to upload your product feed to Pinterest. It’s easy to get started—just follow these steps.
If you have a store with any of our integration partners, including Shopify, the process should only take a few clicks. We also have a team that can help troubleshoot if you get stuck.
No, you’re not penalized for using third-party tools. You’re considered active if you’re saving content regularly but not necessarily through pinning organically.
Your pin description is the most important place to include keywords.
Include items about the pin itself and anything related to it.
Keywords in board titles, board descriptions, and your bio also help.
You get found by having good SEO.
Pinterest feeds your content through your followers first to see which ones get good engagement; the ones get distributed to a broader audience. That is why it’s important to focus on your first 5 pins of the day.
Make sure your pins get a lot of engagement, which will help you get to the front page.
Lean into your content, get the most repins, and create relevant content.
No. But your pin description should match your pin content.
The Shop tab makes it easier for shoppers to find your products. To get the Shop tab, you’ll need to have a Pinterest business account and an active Pinterest catalog. Once you have both of these set up, you’ll see the Shop tab appear.
Tasteful branding is key; ensure your website is included on all your pins, so people know where it’s from.
Having branded content builds trust with readers because they know what kind of content to look for from you.
Avoid putting your logo in any corners because it can be cut off.
The best place to put your logo or website is at the bottom center or top center of your pin.
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