Push notification advertising is a form of digital advertising that involves the delivery of promotional messages or advertisements to users through their web browsers or mobile devices. These messages, also known as “push notifications,” can appear on the user’s screen even when they are not actively using their device or browsing the internet.

Push notifications are typically triggered by the user visiting a website or installing an app, and they can be used to promote various products or services. They can target specific audiences based on location, demographics, and interests.

One of the main benefits of push notification advertising is that it allows advertisers to reach users even when they are not actively using their devices or browsing the internet. This can make it an effective way to capture the user’s attention and drive engagement with the advertisement.