Marketing Blog

Author: rapidhits

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brand-awareness

Brand awareness: Everything you need to know

Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
marketing-skills

5 must-adopt marketing skills

Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. The marketing industry is continually evolving. Consumer expectations...
Top view of young woman sitting on floor with laptop

6 ways business media makes money

Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
digital-advertising

What will 2020 bring for digital advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
ads

The future of digital display advertising

Technology revolutionises how businesses engage with consumers online.  Driven by demands for personalisation, engaging brand experiences and the need for tailored ads, digital...
niche-market

How to position your product in a niche market

When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape...
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