Advertise on X

This depends on your objectives: Are you looking to increase awareness and visibility of your brand? Launch a reach campaign. Are you looking to drive mass traffic to your website? Launch a website traffic campaign. Are you looking to engage with qualified X followers? Launch a followers campaign.

You want to make sure your promotions stand out. One way is to convey discounts as a percentage and make sure that it's the most prominent message in your ad. It also promotes urgency. If you have a sale, let people know it's time specific to encourage them to act immediately.

X is the perfect place where people can connect with brands and businesses. The holidays, most importantly, are a great time to reach a highly interested audience. People are looking for deals and gift ideas, so it's one of the most important times of the year when people want to hear from businesses.

The best way to attract shoppers is to give them some value to bring them into your store. Try offering a Twitter-specific code they can bring to receive a special discount. It's important to think about your audience on X. Most of them are checking X on their mobile phone, so it's key to think about what they might want to see while they're out and about.