15 ways your business can leverage social proof in digital marketing
Your business gets a great wine score or a glowing writeup in the local paper. What you do next can make all the difference. Public relations are an important component of any...
4 key elements every digital marketing strategy needs
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
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The essential copywriting guide for business owners looking to attract more attention to their business online
Whether you’re a business owner or an aspiring copywriter who’s just enrolled in their first copywriting courses, copywriting is writing that serves a purpose, more than just...
The rise of the ‘digital high street’: 5 ways European businesses can improve their digital presence
Transforming operations to an online business model is challenging, but technology has paved the way for a much more seamless transition in building a digital presence online....
How to increase your brand’s online ratings
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, founder and CEO of Amazon.com Do you want to know the single most important element...
How understanding psychology can help increase ecommerce sales
There is a constant struggle for ecommerce brands to identify the consumers’ needs and fill them in the most appropriate way, therefore any strategies to achieve it are always...