5 ways to grow ABM performance by moving beyond your basic persona framework
It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. In an article from a...
12 creative ways to repurpose a successful marketing campaign
Marketing campaigns require extensive preparation and guided execution. Not only does the process involve brainstorming and innovative content creation, but it also entails...
The impact of digital transformation on the martech industry
The Drum caught up with Marc Keating of Stein IAS to discuss his understanding of the emerging sector. The Drum together with Stein IAS has been honouring the individuals who are...
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year. As we close out 2018, most of us...
There is no ‘I’ in successful ABM
Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. When I saw this video of cadets helping each other scale a high...