15 April 2022
As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and...
28 March 2022
Email marketing can be highly profitable, but your success depends on the tactics you use. There’s no question that email marketing is one of the most profitable routes to...
23 March 2018
Optimizing and enhancing programmatic advertising will be a focus for many marketers this year. The benefits of an optimized programmatic advertising strategy are amplified by...
5 February 2016
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans....
20 October 2015
I have a law degree, Masters of Business Administration and an economics undergraduate degree. But none of this formal education taught me how to generate demand and have a...
24 September 2015
Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem...
28 April 2015
As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex....