Programmatic advertising is more than a tactic
Optimizing and enhancing programmatic advertising will be a focus for many marketers this year. The benefits of an optimized programmatic advertising strategy are amplified by...
Stay ahead of the competition with these 6 content-marketing trends
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans....
Catch me if you can: how to get sales leads to chase you
I have a law degree, Masters of Business Administration and an economics undergraduate degree. But none of this formal education taught me how to generate demand and have a...
Marketing Automation and CRM Integration: You’re Doing It Wrong!
Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem...
4 ways to generate Leads using Marketing Automation (Infographic)
As businesses gain access to greater amounts of customer data, and consumers themselves have more options for services and products, marketing strategies have become more complex....