The challenges of measuring marketing ROI
Today, marketing can be thought of as almost equal parts art and science. The reason behind much of this is the increasing growth and importance of marketing technology software...
The 4 pillars of successful digital transformations
Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. Leaders put in charge of a digital...
5 pros and cons of self-serve advertising platforms
The digital marketing landscape is quickly changing. More and more, digital marketing services firms are switching to self-serve advertising platforms (like Google AdWords) to...
Five signs your digital advertising campaigns are underperforming and what to do about it
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
5 useful tips for planning your finances as a digital nomad
The freedom that comes with becoming a digital nomad is by no means without its challenges. The more independence you have, the greater your responsibilities become, especially in...
7 Ways to Maximize Your Online Marketing Budget
Never take marketing as expenditure. In fact, it is great investment opportunities that can help your company grow in a longer run. When I started out my first Internet business I...
Social media marketing on a budget
Running a small business is a lot of work, and it requires you to wear many different hats. From accountant to front of house manager to social media manager, there are tons of...
10 Tips for Marketing on a Shoestring Budget
Most small business owners face this dilemma at one time or another: How to create a successful marketing campaign that generates revenue advertising without breaking the bank....
