The power of context in improving digital media performance
Digital media is more complex and confusing than it should be. Many advertisers find it challenging to connect digital media investment with tangible improvements in business...
How to make the most revenue out of your video inventory
Video is growing in popularity online and generating increasing revenues – here’s how you can take advantage right now. With predictions that video will account for...
What advertisers want to know about programmatic
Tackling ad auctions, data leakage, what to measure and in-housing Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and...