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why_publishing_fifth_p_marketing

Why Publishing is the fifth “P” of Marketing

Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four...
transformation_publishing

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says...