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Tag : Digital Marketing

HomePosts Tagged "Digital Marketing" (Page 4)

Digital advertising set to touch new heights

MUMBAI, JANUARY 4:   Concerns over brand safety, fake news and a lack of transparency might have reached a boiling point in 2017, but this year, companies will continue to pump...

The pivot to reality for digital media

Forget the pivot to video; the pivot to reality is in full swing in digital media. The culprits are well-known. Google and Facebook have an iron grip on digital ad revenue....

Marketing the digital storefront

Digital car-buying platforms are doing more than revamping how dealerships move metal. They’re altering the advertising strategies for stores that have adopted online...

8 tips for dominating online sales

In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a process of getting ready, driving through traffic and...

Digital advertising and the counter-revolution

YouTube’s recent problems with advertisers boycotting the video platform after their brands appeared alongside extremist content has raised concern about the nature of ad tech....

Put your money where your marketing is

It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their...

Why marketing is not the job for the lazy

Recent polls by TrackMaven showed the decline in engagement across social platforms. The study was examining major established social marketing platforms — Facebook,...