5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive. The COVID-19 pandemic caused B2B marketers...
Five ways to simplify your digital marketing strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms....
3 digital marketing strategies to attract leisure business
Competition for local and regional leisure business among hotels is unusually intense for the painfully obvious reason that COVID has curbed everything else. To generate leisure...
6 creative ways to use website traffic estimators in seo
Website traffic estimation tools provide specific SEO insights and opportunities beyond just reporting on traffic in general. Here are 6 ways to use them. Estimated website...
Digital marketing tips for medical device companies
The days of leaving printed brochures out of doctor’s offices are long over. Outbound marketing techniques have been used successfully for the medical device industry for...
The time for diversity in advertising is now
Here’s how to make it happen, and why it’s so crucial to our common culture. The United States is one of the most ethnically diverse countries in the world, but...
Digital marketing tactics for your business
Digital marketing is the new age of advertising. Using it well, it can be a golden staff of hope for your business, turning strangers into customers and clicks into cash. Here are...
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write epic product descriptions. Product...
5 powerful digital marketing hacks to increase sales
Use these 5 powerful digital marketing hacks to not only bring in quality leads, but also effectively convert leads into sales. Digital marketing is the most effective way to...
The power of context in improving digital media performance
Digital media is more complex and confusing than it should be. Many advertisers find it challenging to connect digital media investment with tangible improvements in business...
Post-COVID-19 strategy to restore your social media reputation
Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation. COVID-19 has had an impact...
The impact of native advertising across the consumer journey
Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. When native advertising appeared on the scene in 2011, it...
Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
6 ways business media makes money
Media, advertising, and management consulting all used to be separate businesses, but they’ve been converging for awhile. This is relevant for fintech, banking, and housing, so...
3 ways retailers can continue its sales push this Chinese New Year
An illustrious and record breaking holiday shopping season closed off 2019 for marketers in SEA, with a blockbuster Singles Day, according to CNBC, and similarly strong Cyber...