How to make marketing more magical and powerful
We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...
Five signs your digital advertising campaigns are underperforming and what to do about it
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
Traditional marketing vs digital marketing
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
Measure the Success of a Marketing Campaign through the Product and the Brand
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...