22 November 2021
We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...
24 September 2021
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
6 September 2021
What’s Conventional Advertising and marketing? Conventional Advertising and marketing is an offline type of advertising and marketing by which platforms like print media, radio,...
23 July 2015
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...