17 September 2021
Whether you’re a business owner or an aspiring copywriter who’s just enrolled in their first copywriting courses, copywriting is writing that serves a purpose, more than just...
27 March 2020
The first thing worth discussing when it comes to the millennial impact on the industry is the fact that, at the moment, millennials are the largest portion of the world’s...
23 July 2015
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...
14 May 2015
I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it. Keeping up with your target market alone is a full-time...
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