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Gen Y and E-Commerce: What’s the Millennial Impact on this Industry?
The first thing worth discussing when it comes to the millennial impact on the industry is the fact that, at the moment, millennials are the largest portion of the world’s...
Measure the Success of a Marketing Campaign through the Product and the Brand
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...
Effective Marketers sell to customers on both the product and the brand
I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it. Keeping up with your target market alone is a full-time...