Measure the Success of a Marketing Campaign through the Product and the Brand
“Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in the day, when the bulk of a brand’s...
Effective Marketers sell to customers on both the product and the brand
I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it. Keeping up with your target market alone is a full-time...