9 March 2018
Communication in a B2B content marketing strategy is the key factor in its marketing and it distinctly varies from B2C companies. Business-to-business (B2B), primarily targets bulk buyers and companies while...
30 January 2018
Content marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. There has been an increased focus on content marketing as part of a...
12 December 2017
Content marketing is taking over. It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names. According to Impact, by 2019, content marketing will be a $300-billion...
20 July 2017
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. It’s a phrase my team loves —...
