Five ways to simplify your digital marketing strategy
Due to the Covid-19 pandemic and in an effort to control costs, many organizations have restructured their marketing teams and have reduced their overall spend with outside firms....
Gen Y and E-Commerce: What’s the Millennial Impact on this Industry?
The first thing worth discussing when it comes to the millennial impact on the industry is the fact that, at the moment, millennials are the largest portion of the world’s...
5 simple tips to create an effective B2B content marketing strategy
Communication in a B2B content marketing strategy is the key factor in its marketing and it distinctly varies from B2C companies. Business-to-business (B2B), primarily targets...
5 tips to adjust your content marketing strategy for 2018
Content marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. There has been an increased focus...
7 tips for building a rockstar content marketing strategy
Content marketing is taking over. It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names. According to Impact, by 2019,...
5 reasons to create content outside your niche
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing...