Growth Marketing

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4 ways to grow your return on personalization

Columnist Jim Dicso shares how brands can maximize their personalization efforts and build stronger, longer-lasting customer relationships. Personalization in marketing has as...

Top marketing trends for small businesses

Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant...

Why and when to review your marketing plan

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...

5 tips for marketing to conscious consumers

Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names — TOMS, Warby...
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