Tag : CMO

Programmatic Advertising: Reach the right...

30 May 2018

Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of benefits, it brings along, it would do better...

Put your money where your marketing is

23 December 2016

It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their investments in marketing. So, why are...