The CMO shift – how mobile programmatic is changing the game
It’s time for CMOs to start thinking of mobile programmatic not as just another technology, but a valuable capability that can transform marketing outcomes, says Jayesh...
Programmatic Advertising: Reach the right customers at the right time
Programmatic Advertising is the latest buzzword in the advertising ecosystem. Advertisers are going ga-ga over programmatic advertising. And why not! Considering the host of...
Put your money where your marketing is
It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their...