5 effective strategies to grow your manufacturing business
The manufacturing industry is highly volatile. Now that we’re in the middle of a complicated economic situation, growing your business has become even harder than it used to be....
Beat the marketing competition with data analysis
Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is...
3 ways to use the power of persuasion in your marketing
To fully understand what persuasion is, it helps to begin with what it is not. Derek Rucker is a professor of marketing at Northwestern’s Kellogg School of Management whose...