9 September 2020
The manufacturing industry is highly volatile. Now that we’re in the middle of a complicated economic situation, growing your business has become even harder than it used to be....
23 November 2016
Many experts think that massive collection and analysis of data is the way to retain customers, but in reality, data’s not enough. And while the field of analytics is...
18 January 2016
To fully understand what persuasion is, it helps to begin with what it is not. Derek Rucker is a professor of marketing at Northwestern’s Kellogg School of Management whose...