What Does Digital Transformation Mean For Marketers?
As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and...
3 Content Types That Deliver Real, Sustainable, Long-Term ROI
Content is everywhere. A TikTok here, a tweet there, an Instagram story lurking just behind the corner. The world isn’t short on content. Quite the contrary. It may be fun to...
What Are The Factors Behind Successful PPC Advertising
PPC allows businesses to pay only when their ad gets clicked on by an online user. Pay-Per-Click is an online advertising model that will enable marketers to display ads in the...
5 pros and cons of self-serve advertising platforms
The digital marketing landscape is quickly changing. More and more, digital marketing services firms are switching to self-serve advertising platforms (like Google AdWords) to...
Five signs your digital advertising campaigns are underperforming and what to do about it
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
4 key elements every digital marketing strategy needs
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
3 tips for keyword research & content localization success
Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. Good localization is just good SEO. Why?...
PPC quick wins: 4 proven tactics to outshine the competition
Last year, consumers spent $861.12 billion with online merchants in the United States alone – a jaw-dropping increase of 44.0% year over year. Compare that to a 15.1% increase...
How to improve page speed for more traffic & conversions
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer....
Viewability has much more gray area than you realize [Study]
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new...
