8 July 2022
The future of marketing is evolving rapidly in a post-pandemic world, forcing marketers to find ways to constantly appeal to the palate of the consumers. While the needs and...
15 April 2022
As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and...
18 March 2022
Content is everywhere. A TikTok here, a tweet there, an Instagram story lurking just behind the corner. The world isn’t short on content. Quite the contrary. It may be fun to...
18 February 2022
PPC allows businesses to pay only when their ad gets clicked on by an online user. Pay-Per-Click is an online advertising model that will enable marketers to display ads in the...
17 January 2022
The digital marketing landscape is quickly changing. More and more, digital marketing services firms are switching to self-serve advertising platforms (like Google AdWords) to...
24 September 2021
Pay-per-click is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit-and-forget...
20 September 2021
There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses,...
3 September 2021
Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully. Good localization is just good SEO. Why?...
11 June 2021
Last year, consumers spent $861.12 billion with online merchants in the United States alone – a jaw-dropping increase of 44.0% year over year. Compare that to a 15.1% increase...
16 October 2017
Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer....
10 May 2016
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new...
