Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
Stop old emails from stealing your awesomeness
Let me open this with a personal question. How many e-mails in your inbox right now are more than two days old? When I first start working with some of my clients, the number we...
Email Marketing for Financial Advisors: Best Practices for 2019
Summary: Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be...
The cheatsheet to maximizing your email marketing ROI in 2019
When it comes to marketing, regardless of whether it’s digital or traditional, the main goal is to maximize the return on your business investment, especially when you are a...
Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Despite the fact that we...
How email marketing can help your SEO efforts
None of the channels in a digital marketing strategy should exist in a vacuum. They’re all connected in some way, and using those connections to your advantage can help you...
Here is exactly why no one is replying to your cold emails
Check out the six most common mistakes that make your cold emails less effective. Are you committing them? Despite many years of predictions that cold emails would die or fade...
How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Influencer...
5 clever growth hacking tactics that will supercharge your marketing campaigns
The advent of the internet brought a lot of changes to the world at large. Socially, we can keep tabs on our friends and family all over the world. We can get various views on...
Email marketing turned 40 this year. Now what?
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re...
Email Marketing vs. SEO: Which one will bring you better ROI?
In an ideal world, every marketing team would have time to pursue every possible angle — but this isn’t an ideal world, and you’re often faced with choosing which avenue to...
Want real email results? Stop focusing on the open rate
Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Even after all this...
Why as a freelancer you should have your own website
Deciding to become a freelancer is probably one of the best decisions you can make. Apart, from giving you control over your time freelancing can earn you good money. But to be...
Digital advertising continues to dominate marketing budgets
By 2022, 87 per cent of total marketing budgets will be going to digital APAC shoppers are more active on smartphones than ever, digital advertising dominates budgets, and social...
4 marketing strategies that can increase the effectiveness of your email opt-in forms
Creating and displaying opt-in forms might not deliver instant results. If your results are less than what you expect, consider increasing your marketing efforts to drive more...