How small businesses can optimize content for better ROI
How can you be sure your content is worth the time and money you’re investing in creation and marketing? Your epic content and high traffic counts should feed your...
10 ways you should invest your company’s first profits
You may have heard of the tradition of saving your first dollar from your first sale. Mom and pop stores have them framed near cash registers or tucked lovingly into office...
Why an authentic purpose is the best differentiator
Authenticity within a company means adhering to a central purpose. And that’s important because, as I see it, consumers now care more than ever about the “why” in...
When mapping your growth don’t assume price is your big weakness
I recently accepted an invitation to sit on the Advisory Board of a local small business. I’ve been watching this enterprise since they started three years ago and have been...
Why and when to review your marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...