The challenges of measuring marketing ROI
Today, marketing can be thought of as almost equal parts art and science. The reason behind much of this is the increasing growth and importance of marketing technology software...
How to make marketing more magical and powerful
We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...
3 tips to make every martech implementation a success
Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful. Technology in...
How well do you understand your marketing and advertising technology stack? Not well enough
Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no surprise to anyone working in...
