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Marketing Blog

Tag : Marketing technology

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The challenges of measuring marketing ROI

Today, marketing can be thought of as almost equal parts art and science. The reason behind much of this is the increasing growth and importance of marketing technology software...
Magic-Book

How to make marketing more magical and powerful

We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...