5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive. The COVID-19 pandemic caused B2B marketers...
A 2-Step solution to battle brand squatting in PPC
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. Each year, brands spend billions...
Why you should focus on search engine marketing in the new year
It may be hard to believe, but 2019 is coming to a close. For many businesses, that means reviewing what worked and didn’t work throughout the year, what you’d like to do...
How should PPC and SEO work together to gain visibility?
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle,...
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different...
How to Master SEM in 2016
SEM, aka search engine marketing, is one of the most effective and powerful ways to drive website visits, manifest conversions, gain new leads and so much more. But despite its...