Gen Y and E-Commerce: What’s the Millennial Impact on this Industry?
The first thing worth discussing when it comes to the millennial impact on the industry is the fact that, at the moment, millennials are the largest portion of the world’s...
Brand awareness: Everything you need to know
Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization. Branding increases revenue for the organization...
What will 2020 bring for digital advertising?
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
How to make a new name in an old industry
Money-making markets like finance, real estate and insurance aren’t sexy, but they are necessary. When you’re looking to grow your business, it’s easy to look to flashy...
5 ways to use leftover marketing budget right now
End of year tactics that can push you closer to your goal This time last year, your team probably sat down to determine your marketing budget for 2019. And now that the year is...
Why you should focus on search engine marketing in the new year
It may be hard to believe, but 2019 is coming to a close. For many businesses, that means reviewing what worked and didn’t work throughout the year, what you’d like to do...
Influencer marketing – how small business can get started
The advent of social media has introduced so many things that were not here about a decade ago. For instance, “selfie” is a word that came to be because of social media. But...
9 simple & fast ways to elevate your content
Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short...
The 4 best types of digital advertising and when to use them
While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of...
Top 10 tips for marketing if you’re a small to medium business
The marketing and advertising world is evolving quickly. And you need to evolve with it. How you used to successfully market your business ten years ago… five years ago… even...
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Marketing is a...
12 creative ways to repurpose a successful marketing campaign
Marketing campaigns require extensive preparation and guided execution. Not only does the process involve brainstorming and innovative content creation, but it also entails...
In 2020, native advertising will be more programmatic and mobile – but less social
A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native advertising will be more...
10 tips on how to improve your social media
Did you know that more than 50% of all social media users regularly interact with brands? Social media is a wonderous, constantly evolving phenomenon. The crux of social media...
3 things financial marketers must know about digital video now
Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice...