29 April 2022
A digital presence is no longer a novelty: it’s a necessity. Traditional marketing methods are no longer the only way to consumers’ hearts (and pockets). If your business...
18 April 2022
Digital advertising has brought tools that allow greater and deeper reach, but it’s also made audiences more wary and harder to connect with. For The Drum’s Digital...
15 April 2022
As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and...
4 April 2022
More than half of marketers say video is on the top of the charts for supporting social media marketing objectives. And 93% of companies have acquired customers through a social...
1 April 2022
Now that another year has passed, it’s time to focus on building greater enterprises this year. Of course, traditional marketing methods such as SEO, social media, and...
8 March 2022
Do you know what the most loved communication channel of your customers is? It is WhatsApp! With over 2 billion active users, WhatsApp is the most popular mobile messenger app...
4 February 2022
The COVID pandemic has been challenging for the economic landscape, with thousands of small businesses having to close down permanently. For those who have managed to stay afloat,...
22 November 2021
We, humans, are complex, messy and varied. A cosmos of 7.9 billion individuals with unique personalities, mindsets and emotions. Even identical twins are different. The outcome of...
12 November 2021
Your business gets a great wine score or a glowing writeup in the local paper. What you do next can make all the difference. Public relations are an important component of any...
25 October 2021
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. There are currently over 3 million businesses...
4 October 2021
Every user has their pain point, and they’re looking for products or services that can help them address that pain point. When they encounter your offer, it’s a...
27 September 2021
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond Marketing leaders know that success...
13 September 2021
What are the perks of being a 90’s kid? We all are witnessed the growth of a field named Augmented Reality (AR). Jurassic Park, Godzilla, and Terminator are the products of...
25 February 2016
Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a...
