5 steps to building effective digital marketing strategies
The B2B digital marketing space is highly competitive, meaning ad hoc approaches to digital marketing strategies won’t bear much fruit. For any business that wants to compete...
The rise of the ‘digital high street’: 5 ways European businesses can improve their digital presence
Transforming operations to an online business model is challenging, but technology has paved the way for a much more seamless transition in building a digital presence online....
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive. The COVID-19 pandemic caused B2B marketers...
How to start and market your own transportation & logistics franchise
Logistics is one of those industries that, in spite of temporary setbacks, are never going to go away. One would assume that in the contemporary business environment, with so much...
Customers don’t want to be surveyed but they do want to be heard
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the practice of polling...