How Is B2b Digital Marketing Changing?
Marketing trends in 2022 as Artificial Intelligence takes over at B2B marketer are changing in 2022. Marketers in B2B will be focusing on using AI-powered marketing and...
Get Ahead of Your Competition With 2022’s Must-Have Digital-Marketing Trends
Now’s the time to look ahead and hone in on the strategies that make the most sense for you and your business. The digital ecosystem has been continually changing and...
6 ways to leverage programmatic in your brand’s marketing plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic...
4 strategies for a strong early marketing plan
Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money....
Don’t forget this one crucial thing when launching your business or product
Earlier this year, I met with an entrepreneur who had worked for more than two years on an amazing software innovation. He wanted my help with some marketing advice and I started...
Why and when to review your marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...
Why You Need to Focus on Focus in Your Marketing Plan
Focus — it’s something I’ve tried to instill into my kids through the years. It’s something I teach in my class at New York University. It’s something I try to...
