6 ways to leverage programmatic in your brand’s marketing plan
Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic...
4 strategies for a strong early marketing plan
Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money....
Don’t forget this one crucial thing when launching your business or product
Earlier this year, I met with an entrepreneur who had worked for more than two years on an amazing software innovation. He wanted my help with some marketing advice and I started...
Why and when to review your marketing plan
In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this...
Why You Need to Focus on Focus in Your Marketing Plan
Focus — it’s something I’ve tried to instill into my kids through the years. It’s something I teach in my class at New York University. It’s something I try to...