29 March 2021
Influencers are being used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology. The life of a marketer...
1 October 2020
Activities of brands on social media have changed a lot because of COVID-19. Strategies to get back on track and restore your social media reputation. COVID-19 has had an impact...
14 May 2020
As millions of Americans continue sheltering in place and weekly unemployment numbers continue to bring bad news, it’s clear that the COVID-19 pandemic is having a negative...
23 January 2020
When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape...
19 December 2019
Just because what you’re selling is unique doesn’t mean it can’t find its audience. When you have a niche product — something that positions a unique...
13 November 2019
The advent of social media has introduced so many things that were not here about a decade ago. For instance, “selfie” is a word that came to be because of social media. But...
13 June 2019
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was...
27 February 2019
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. Over the past few years, we’ve witnessed the rise of the Instagram...
14 December 2018
The key is to success is to integrate influencers into your marketing team. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity...
26 September 2018
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Influencer...
19 September 2018
It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with...
4 September 2018
In the era of startups and a flourishing business eco-system, a company cannot afford to remain in the shadows, or to ignore a reputation issue. Many new companies do their best...
20 August 2018
When it comes to workplace organization, there are two schools of thought that dominate the corporate landscape: goal setting and goal commitment. While there is no consensus on...
12 July 2018
Even those of us in the U.S. who aren’t familiar with the nuances of the General Data Protection Regulation (GDPR) have certainly experienced its impact. A slew of updated...
20 June 2018
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. In my last article, I talked about the opportunity that B2B...