How to position your product in a niche market
When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape...
How to position your product in a niche market
Just because what you’re selling is unique doesn’t mean it can’t find its audience. When you have a niche product — something that positions a unique...
Influencer marketing – how small business can get started
The advent of social media has introduced so many things that were not here about a decade ago. For instance, “selfie” is a word that came to be because of social media. But...
It’s time we rethink how we measure influencers for SEO
Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was...
How micro influencers will fuel monetization in the future
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. Over the past few years, we’ve witnessed the rise of the Instagram...
10 influencer marketing trends to keep your eye on
The key is to success is to integrate influencers into your marketing team. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity...
How to make a big impact with a small influencer marketing budget
So you want to try influencer marketing, but you aren’t ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank. Influencer...
Video is the holy grail of influencer marketing
It should be entirely unsurprising to anyone who has spent even the smallest amount of time in the marketing space that video is big — really, really big. Couple that with...
5 Methods to Boost Your Company Image
In the era of startups and a flourishing business eco-system, a company cannot afford to remain in the shadows, or to ignore a reputation issue. Many new companies do their best...
Is goal commitment more important than goal-setting?
When it comes to workplace organization, there are two schools of thought that dominate the corporate landscape: goal setting and goal commitment. While there is no consensus on...
How e-commerce brands need to adjust in light of GDPR
Even those of us in the U.S. who aren’t familiar with the nuances of the General Data Protection Regulation (GDPR) have certainly experienced its impact. A slew of updated...
How researching B2B influencers can deliver actionable intelligence
Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. In my last article, I talked about the opportunity that B2B...
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won’t clear it. It may be that different generations have always shopped differently. However, new research from...
Everything you need to know about the 5 changes roiling digital advertising
Invest in video, understand your audience and research the channels they use. Just like any industry in this digital age, advertising is feeling the pressure. With agencies across...
How do you get your customers to advocate for you?
Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here’s a four-step push to get customers spreading the word....