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Tag : digital advertising

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digital-advertising

What will 2020 bring for digital advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
niche-market

How to position your product in a niche market

When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape...
mobile-app-advertising

Why marketers should consider in-app advertising

Mobile advertising is predicted to drive 75% of all digital ad spend in 2018.  A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
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