What will 2020 bring for digital advertising?
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of Video ads, we weren’t...
How to position your product in a niche market
When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape...
The 4 best types of digital advertising and when to use them
While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of...
3 things financial marketers must know about digital video now
Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice...
Benefits of digital display advertising for businesses
Digital display advertising can be really beneficial for businesses when used properly due to the fact that businesses are now able to create targeted contents for targeted...
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Here’s a fact that might surprise...
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation efforts. As advertising and other brand communications get increasingly personalized, the demand for multiple...
How advertisers can use programmatic to bolster their brand
No matter how much the processes that power digital advertising have changed, two key drivers have remained the same: maximising reach and ROI. It’s only logical that the...
Why programmatic provides a better digital marketing landscape
It’s still working out some bugs, but we’re better off than with traditional marketing Everyone loves to hate on digital advertising, but it is here to stay—and...
Why marketers should consider in-app advertising
Mobile advertising is predicted to drive 75% of all digital ad spend in 2018. A large percentage of this is likely to go towards in-app ads – currently the fastest growing...
Will 2020 be the year when programmatic grows up?
The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to...
A new dawn for programmatic display in a post-GDPR World
25 May 2018, the date the General Data Protection Regulation came into force, has quietly slipped into the ether of the past. The legal industry are smiling at their healthy...
When determining if your programmatic should be in-house or not, keep these 3 points in mind
It’s not just about what’s most efficient and cheap Transparency is everything in digital advertising today. Years of fraud, brand safety issues, Facebook and Google’s...
Mobile advertising’s largest market identified as Eastern Europe
Following an annual study by the Interactive Advertising Bureau (IAB) in Europe, their research has revealed that alongside seeing a vast amount of growth in most European...
Digital is the brave new ‘health care’ advertising world
I was fascinated as I watched Facebook CEO Mark Zuckerberg’s testimony in April before a committee in the U.S. Senate where he explained how Facebook makes $11 million per...