How to prequalify traffic with PPC ads & increase ROI
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
4 most ROI-generating ad formats
We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
How to measure your marketing success by focusing on the invisible ROI
It’s time to stop prioritizing short-term metrics over a long-term success strategy. As an entrepreneur you’re told to understand your numbers. This is good advice,...
‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI....
The benefits of augmented reality on ROI
Augmented reality has huge potential to be a strong medium for marketing in the future by applying an interactive digital layer over our reality. From displaying additional...