6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t...
10 July 2018
We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats. Brands are no longer...
29 March 2018
It’s time to stop prioritizing short-term metrics over a long-term success strategy. As an entrepreneur you’re told to understand your numbers. This is good advice, until you realize how many numbers there...
17 January 2018
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. “Marketing doesn’t drive revenue —...
18 September 2017
Augmented reality has huge potential to be a strong medium for marketing in the future by applying an interactive digital layer over our reality. From displaying additional information to enhancing communication...
