13 December 2021
Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd. Online shopping has been a growing industry for two decades now, and the...
18 June 2021
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years. The future trends you were...
13 June 2021
Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better...
11 June 2021
Last year, consumers spent $861.12 billion with online merchants in the United States alone – a jaw-dropping increase of 44.0% year over year. Compare that to a 15.1% increase...
6 March 2019
On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right...
10 July 2018
We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with...
29 March 2018
It’s time to stop prioritizing short-term metrics over a long-term success strategy. As an entrepreneur you’re told to understand your numbers. This is good advice,...
17 January 2018
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI....
18 September 2017
Augmented reality has huge potential to be a strong medium for marketing in the future by applying an interactive digital layer over our reality. From displaying additional...
