What influencer marketing can learn from PR’s history
Influencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer...
4 things developers really wish every marketer understood
Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. The challenges (and myths) of marketing to developers can feel boundless at...
How to protect your service business and brand It for success
It’s long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is...
How to compete with the big guys and win
Are you tired of building a killer business only to be undercut by Amazon? Are you sick of Wal-Mart squeezing you out of the marketplace because your wholesale price is too high?...
Persona creation: why many marketers are taking the wrong approach
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time...
5 steps to creating a killer marketing strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that...
Top marketing trends for small businesses
Today’s competitive landscape continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant...
How pet celebrities make the best brand influencers
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of each product. How about a collaboration with...
5 unique ways every business can find to tell their brand story
Do a simple Google search with the phrases ‘Storytelling’ and ‘Content Marketing’ and you’ll be hit with a few million results telling you exactly how important it is to...
Customers don’t want to be surveyed but they do want to be heard
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the practice of polling...
3 essential stories you need on your website to attract customers
Want to have more customers, opt-ins on your website and clicks on your “Buy Now” button? Do what Hollywood does — use stories to sell your products and services. This...
3 simple tips to convert curious visitors into paying customers
Let’s say you’ve already implemented some great content marketing tactics and generated considerable traffic to your site. That’s great to know. But now it’s time to...
Here is how to position your product as a premium brand
Q: What does it take to position a product as a premium brand? A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a...
Should branding begin with the product or the company’s values?
Q: Should branding start from the product or from the values? A: Neither. Branding starts in the mind of the prospect. After all, that’s the place where your brand will live...
Stay ahead of the competition with these 6 content-marketing trends
According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans....
